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Do you need a web site?

This is a complex and loaded question.

  • 1. Would you like the opportunity to increase your exposure to the public?
  • 2. Would you like to increase sales?
  • 3. Could displaying your business and its products and services on-line be helpful to your bottom line?
  • 4. Would opening up a common method of communication with your customers increase loyalty?
  • 5. Would expanding your customer base be beneficial to your company?

The five questions above are just some of the rhetorical statements that can be made on this subject.

Yes, a web site is needed to compete in today's information age. Your own web site is as essential to your business as a telephone number or a mailing address.

What will a web site do for my business?

- Establish a presence and make business information available

You will be able to provide up to date information to your customers 24 hours a day, 7 days a week. Customers can find what they want to know, when they want to.

- To sell products and services and be open to international markets 24 hours a day

Your customers may be local, national, or international. They will have the opportunity to view your products and services and be able to place orders on-line. You will be able to have a wider base of customers and service them in a more efficient manner.

- To answer frequently asked questions

Many common questions can be answered and displayed on your web site for all your customers to see. Answering these questions shows your customers you take an interest in their needs and are ready to respond to their concerns in the future. Having a Frequently Asked Questions section will also free up more of your time to sell your products and services.

- To serve your customers and to get customer feedback

Web site e-mail can help avoid missed calls. You can do surveys and get valuable feedback information from your customers. You can also create e-mail lists and mail your customers new information they may be interested in.

A web site is a great way to promote your business, but you should use it in tandem with other forms of media. "Don't put all your eggs in one basket." You should promote your web site through your current media channels and let your customers know they can find more information regarding your business through your web site.

Even if the majority of your business is word-of-mouth, potential customers may want to view your web site to see what you can offer them.

Customers expect businesses to advertise in the Yellow Pages, soon customers will expect your business to have an on-line presence as well.

Like other forms of marketing, it will take time for a web site to have an impact on your business. The sooner you get on-line, the sooner you can have you web site make an impact on your business.

What can RAS Software Solutions do for you?

In short, we can help you establish you web presence.

We offer a free, no obligation initial consultation.

We will discuss with you your goals for your web site, formulate a plan, and provide a detailed proposal including fees and strategies.

We will want your input and discuss with you ideas we may have for the site. It is your web site and your direction and vision is just as crucial as our skills and services.

How long will it take?

The time to complete the web site all depends on how big or small the project is. Once we have all the details, we will be in a better position to estimate a time frame.

Who should I contact for further information?

You can contact Adrian or Tiffany for more information or to set up a meeting:



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